EXPLORE YOUR SITE'S TRAFFIC
Welcome to the Revelator Toolset! We’re glad you’re a part of your family. The insights above provided a wholistic look at the health of your online marketing. The imprehensive Site Overview combines metrics from the entire dashboard to provide an easy to read number. This score changes over time and should only be used to alert you to possible issues. Similarly, the Competitor Gain/Loss will help you see how your site compares to your competitors. It should be read as a wide overview and alert you to possible issues. Finally, Real Time Insights is a fun gauge that as the name implies, will tell you how many visitors are currently on the site, whether they are mobile or desktop, and what pages they are viewing.
Below you will find a short video that walks you through the dashboard, what questions to ask, how they are answered, and how to use those answers to increase traffic, sales, and satisfaction. We also throw in some gems and insights that you can gain if you know what to look for. Do you have a question? Don’t forget we’re here to help. Drop us a line at Questions@7SummitSolutions.com
For most, site traffic is the end all when it comes to KPI’s (Key Performance Indicators). The truth is traffic is great, if you understand your customer, and have dialed in your ability to convert visitors into sales. It is a very important metric, but does not necessarily relate to conversions or sales. Below you will find detail as to how many visitors hit your site, our complex trend analysis to determine the direction and velocity. You can also compare your site traffic and trend vs your competition.
MY SITE TRENDS
VISITORS THIS MONTH
Month to Date
Last Month
Monthly Average
VISITOR TRENDS
Short
Long
VISITOR VOLATILITY
Short
Long
DAILY VIEW – DAILY VISIT TRENDS
Taking a sample size of 1,000 visitors per test would be ideal. That is not likely possible for small, niche sites, or for those just starting out. In those cases, sample sizes of 500, or even 100 can be sufficient. Above you can see based upon current traffic how long it will take to receive 100, 500, and 1000 visitors. Our fix it button will provide thoughts to increase traffic for testing, as well as more permanent solutions to increase traffic.
SITE TRAFFIC FOR TESTING
Estimated Time To Reach 100, 500 & 1000 Visitors
| Page | 100 | 500 | 1000 |
|---|
Getting a true picture of how visitors arrive should be an easy metric to get. Unfortunately, it’s not. This is because search engine providers often hide this data to protect their investments. Website owners are left with large segments of visitors that are simply unknown. The good news is they don’t have to be. Below you will find detailed analysis of how visitors are actually arriving at your website. No guesses, no estimates. Just detailed evidence.
Marketer Tip: Pay particular attention to referral and keyword traffic by search engine. As we merge this info with conversion data you will find you’re sitting on a gold mine. Don’t forget to watch the reveal it video to learn more about how to use these extremely valuable insights.
BEHIND THE NUMBERS
Site Visits by Segment
| Direct | Search Engine | PPC | Referral | |
|---|---|---|---|---|
| Month To Date | ||||
| Last Month | ||||
| % of Total | ||||
| Trend |
DIGGING DEEPER WITH CONVERSION PATHWAYS
| Page | MTD | Last Month | Short | Long | Desktop | Mobile | Tablet |
|---|
The charts below will help you to understand how many are new visitors vs.returning and what device your site is most viewed on (ie mobile, desktop, tablet). What you should be looking at here is standouts. Did your competitor traffic just spike? Are you visitor trends going in the wrong direction? What about visitor device? Are you mobile friendly and ready to interact with potential customers the way they want you to? Do you have an unbalanced mix between new and returning visitors? At the bottom of the charts you will find our fix it section, providing insights and solutions to accelerate healthy site growth.
GLOBAL
Site Visits by Device
New vs Return
Top States by % Visit
DIVING DEEPER